AI. A Marketer's Best Friend? The Impact of AI on ‘The Market’
Part 1 - How to use AI to your advantage for competitor analysis and identification of opportunities.
AI Disruption of ‘Your Market’
At the heart of marketing, by definition is The Market, so before you can understand whether or not AI will impact your market, you need to really understand what your market is.
Disruptive technology changes the status-quo of markets at a macro level by changing the balance of power in different ways. Digital technologies have significantly reduced the barriers to entry for many industries. To broadcast video to millions of people you once had to invest a lot of money in studios, licenses, talent and infrastructure – perhaps even satellites! Now anyone can do it with a free YouTube account.
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