AI. A Marketer's Best Friend? Part 2 - Product Design & Management with AI

P is for Product. How do you deliver your value promise?

Will AI replace product roles within an organisation or will it be a product lead’s best friend? This article looks at how to use AI for:

• Ideation - using AI to innovate new product ideas including creating opportunities from Mistakes.

• Product Management and optimisation including digital twins

• Rapid Prototyping - Using new AI models like AutoGPT to develop products autonomously.

This is not a definitive list of ways AI could be used in designing and managing products, rather - these are ways that the technology can be used today.