Creating a Brand...
from scratch
Backstory
I used to collect URLS. There were names and words that I thought could be great brands that came to me, pondered in my unconscious mind while I walked or paddle boarded or sat and watched the ripples on the water of the bay. I think I first bought the URL antipodeon.com back around 2003. I liked the combination of the two words…
antipodes. noun
…
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