F-CMO.co - Marketing Strategy & Disruptive Technology

F-CMO.co - Marketing Strategy & Disruptive Technology

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F-CMO.co - Marketing Strategy & Disruptive Technology
F-CMO.co - Marketing Strategy & Disruptive Technology
From Aggregators to Algorithms: Marketing Strategy in an AI-First World

From Aggregators to Algorithms: Marketing Strategy in an AI-First World

AI is here to delete the Agents

David Fuller's avatar
David Fuller
May 06, 2025
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F-CMO.co - Marketing Strategy & Disruptive Technology
F-CMO.co - Marketing Strategy & Disruptive Technology
From Aggregators to Algorithms: Marketing Strategy in an AI-First World
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Why Global Businesses Need a Fractional CMO Now More Than Ever

A few years ago, businesses speculated about how voice assistants like Alexa might revolutionize online shopping. The idea was simple: saying “add rice to my basket” could grant decision-making power to the algorithm, removing the consumer’s brand choice unless otherwise specified. While smar…

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