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Strategic Atrophy: The Killer App Killer...
(And Why You're Too Busy to Notice) Seek out conversations where you feel genuinely stupid. Seek out content that makes your current approach look…
Jun 24
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David Fuller
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F-CMO.co - Marketing Strategy & Disruptive Technology
Strategic Atrophy: The Killer App Killer...
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AI Should Be Your Marketing Director...
But, it should report to a human CMO - A fractional CMO leveraging AI is the most efficient and scalable way to deliver marketing strategy.
Jun 16
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David Fuller
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AI Should Be Your Marketing Director...
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Why AI Doesn't Do Critical Thinking by Default
In it's own words. We're hurtling into a future where "truth" is a luxury feature. As technology outpaces our ability to critically assess it, are we…
Jun 9
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David Fuller
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F-CMO.co - Marketing Strategy & Disruptive Technology
Why AI Doesn't Do Critical Thinking by Default
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Should You Outsource Your Marketing in the age of AI?
AI vs Brand Safety. I would argue that the first approach to a new potential customer, who has probably never heard of you before - is marketing. This…
Apr 14
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David Fuller
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Should You Outsource Your Marketing in the age of AI?
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Brand Storytelling
Antipodeon | Brand Storytelling Workshop: Fiction Techniques for Marketers. Master brand storytelling with expert-led workshops. Learn fiction…
Mar 10
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David Fuller
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Brand Storytelling
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Do Not 'Get Set'
And... Free Marketing* Get a Fractional CMO for your innovative business at cost.
Mar 3
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David Fuller
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Do Not 'Get Set'
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Stakeholder Based Marketing (SBM)
The Evolution of ABM. Discover how Stakeholder-Based Marketing (SBM) is revolutionizing B2B sales strategies. Learn why targeting individual…
Aug 26, 2024
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David Fuller
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F-CMO.co - Marketing Strategy & Disruptive Technology
Stakeholder Based Marketing (SBM)
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The Rise of the Fractional CMO
Executive level marketing on-demand. Besides Chief Marketing Officer, what do the letters CMO stand for? How can you engage experienced marketing…
Jun 21, 2024
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David Fuller
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The Rise of the Fractional CMO
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We are all CX Workers
Chaos Theory and Customer Experience. Every decision you make, every action you take has an impact on the customer journey. If it doesn't you are…
May 20, 2024
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David Fuller
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We are all CX Workers
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Musings X - Perspective
Thoughts and Bookmarks from KSA to AUS. The America's Cup in Jeddah, Linkedin stealing your IP for its AI, and Telstra's impact on overseas travel.
Dec 13, 2023
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David Fuller
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Musings X - Perspective
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Musings IX - High Stakes CX
How do you ensure a great customer journey if you don't control it? Stakeholder Management concepts might be the answer. Plus Kiw.com and Revolut…
Nov 23, 2023
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David Fuller
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F-CMO.co - Marketing Strategy & Disruptive Technology
Musings IX - High Stakes CX
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Customer Experience 3.0
Stakeholder Management for complex supply chains & CX training dates.
Nov 8, 2023
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David Fuller
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F-CMO.co - Marketing Strategy & Disruptive Technology
Customer Experience 3.0
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